We are a group of people from different backgrounds with different professional experience and different training, but we all have in mind to create creative and innovative products. We live and breathe design and innovation. Our offices are in the emerging area of downtown Haifa, where the mountain meets the sea, a place that allows dreams to come true.
I am 65 years old and happily married. I have a Masters in Engineering, and in my free time, I enjoy woodcarving! I am very close to my grandchildren, and I always try to spend as much time with them as possible. I believe in tomorrow. It will be another great day, so don't stop.X
I am married with 2 children. Graduated from "The Bezalel Academy of Arts and Design" with a B-Design degree. I believe that nature is one of the greatest sources of inspiration. Whether it's a tiny seed or a giant animal, nature is a library full of ideas, structures, materials, and processes. My motto is: ”Creativity is contagious. Pass it on” (Albert Einstein).X
I have a Bachelors in Industrial Design. Aside from being a foodie, my hobbies include camping, enjoying nature, and photography. I believe that design can change the world!X
VP OF DEVELOPMENT & DESIGN
I am 48 years old, married with two children. I have a Masters from the Royal College of Arts in London. My favorite pastimes are cooking, visiting markets around the world and discovering new cultures! My inspiration in what I do is Leonardo da Vinci, the inventor and the artist. I believe that design is a way to write and learn about different chapters in the history of humankind.X
I am 28 years old, happily married, and a mother of two young twins! I graduated the Industrial Design department at the Holon Institute of Technology. For as long as I can remember, I always liked going to ceramic and furniture shops with my grandmother. With my parents, I also enjoyed looking at buildings that are undergoing renovations and exploring museums. Seeing the full picture, I grew up in a house that valued design and art. This is a part of me. I believe that good design makes our lives easier and simpler.X
OFRI BEN ASHER
I am married with 3 children. Graduated from "The Holon Institute of Technology" with a B-DESIGN degree in industrial design. I love the feeling of creation through my hands, the touch of different materials, textures and patterns. In the past years I have found a connection with minimalist Scandinavian design, its style, the natural materials, and its color pallets. I believe that product design should begin with functionality, then seek solutions or innovations, and finally integrate into my design style, thus producing a unique product with an added value.X
I am 31 years old, married. I have a B-Design with a specialization in Industrial Design. One of my favorite pastimes is playing video games. I am a believer in good and affordable design for the masses!X
I am 32 years old, and I have a Bachelors in Mechanical Engineering. My hobbies include baking bread, and 3-D printing!X
I have a Bachelor of Arts and Education degree, as well as a diploma in Graphic Design. I dedicate most of my time to music. To me there is nothing more fascinating than exploring and discovering the world through it. Poetry fills my spirit, as well as enlightening philosophy and quality cinema. I am influenced by the minimalist approach, and I believe that if an element can be taken out, it is likely not supposed to be there. Everything, no matter how good and useful it may be, can become harmful when overused. Therefore - I believe in accuracy and balance.X
I am happily married, with a BSc. in Mechanical Engineering
One of my absolute favorite things to do in my free time is cooking!X
I have a Bachelors in Visual Communication with a focus in Illustration from the Shenkar College of Engineering, Design and Arts.X
VP CORPORATE RESPONSIBILITY
I am 55 years old. Studied Industrial design At Bezalel Academy of Art and Design and Design Management at the Technion. I love nature and I love to hike long distances trails. My hobbies are long distance hiking, open water swimming, drawing , mixed media art. I was and still am inspired by my 4 children. I believe that anything comes at its own time and rhythm and with a reason.X
A ONE PRODUCT STORY
Here our best minds design a mold for producing a quality mass production reliable product.
Once the mold is created, we start manufacturing, shipping, and sending you our top-class products.
LOOK FOR IT ON THE WEB OR SHELVES TODAY!